Why enter the IWC China?

The IWC China is a new international wine competition specifically designed for China.

The competition will judge Chinese wines as well as wines imported into China for the Chinese market.

The IWC China (IWCC) will employ the same rigorous judging criteria as the IWC in London, which is accepted as the world’s finest and most meticulously judged wine competition.  Every wine is tasted blind and judged on its faithfulness to style, region and vintage. The best wines are awarded medals (Gold, Silver, Bronze or Commended). Substandard wines are given ‘Out’. The Gold winners go through to a final taste-off to decide the Trophy winners.

Throughout the process, each medal-winning wine is tasted on three separate occasions by at least 12 different judges. This ensures consistency in the results, and impartiality.

A significant PR campaign will ensure these results will be seen throughout the country. There will also be WeChat campaigns and IWCC medal awareness in mainstream retailers.

Specific medals will be issued so that Chinese consumers can buy IWCC medalled wines, confidant that these wines have been through a rigorous and fair judging system.

 

 

 

The IWC China Medals

Winning a medal at the IWC China is the ultimate third party endorsement of your brand. While a Gold medal is the goal of many producers who enter the competition, Silver and Bronze medals are also recognised as a significant achievement and can help to boost a brand’s image and sales.

IWC China special launch offer

Find out more here 

Trophy

Trophy

金奖

金奖

Introducing the Co-Chairs

The IWC China Co-Chairmen will be Yang LU MS, Kenichi Ohashi MW from Japan and Iain Riggs from Australia. They will be supported in the inaugural year by IWC co-chairs – including world-famous wine writer Oz Clarke. Many experienced and influential Chinese judges will also take part to ensure the results are aimed at Chinese consumers. This is because one of the main aims of IWCC is to offer guidance for Chinese consumers – to highlight the best quality wines available to them in their stores, or online.

Iain Riggs AM

Iain Riggs AM

Australian Iain Riggs is a veteran of 47 vintages, including 36 with Brokenwood Wines, of which he is managing director, chief winemaker and part owner. Iain has had a wide and varied career in winemaking, judging, mentoring, educating, and as a thought pioneer in Australian wine.

Yang LU MS

Yang LU MS

Yang is currently the Corporate/Group Director of Wine for Shangri-La Hotels and Resorts, overseeing the wine program and sommelier team of the entire group. Previously he spent 3 years as sommelier for the Peninsula Shanghai, where he single-handedly raised the status of local sommeliers.

Kenichi Ohashi MW

Kenichi Ohashi MW

Kenichi (Ken) Ohashi MW is a leading Japanese wine and Sake distributor in Tokyo with accolades from the industry. Awarded Best Wine Merchant 1999 by Japan Sommelier Association he has shown his intricate knowledge of the subject both at home and abroad.

Oz Clarke

Oz Clarke

Oz is one of the world's most recognisable wine experts. He’s a regular on television, appearing on BBC Two’s ‘Food and Drink’, as well as with James May on ‘Oz and James Drink to...’, and he currently has a weekly gig with celebrity chef James Martin.

Media and News

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