IWC China 2020 Entry Open 3rd January 2020
The IWC China is a new international wine competition specifically designed for China.
The first IWC China – a new international wine competition specifically designed for the Chinese market – is being hailed as “an amazing success”, according to Chris Ashton, director of the IWC and IWC China; “It exceeded all of our expectations. Forty top international judges, led by Yang Lu, China’s only Master Sommelier, and Ken Ohashi, a Master of Wine from Japan, spent a week deciding on the best wines available in – and for – the Chinese market.”
Congratulations to all our medal winners, the results are revealed here.
IWC China 2019 Trophy result, find out more here.
IWC China Shop, please visit here.
The IWC China Medals
Winning a medal at the IWC China is the ultimate third party endorsement of your brand. While a Gold medal is the goal of many producers who enter the competition, Silver and Bronze medals are also recognised as a significant achievement and can help to boost a brand’s image and sales.
Find out more here
Introducing the Co-Chairs
The IWC China Co-Chairmen will be Yang LU MS, Kenichi Ohashi MW from Japan and Iain Riggs from Australia. They will be supported in the inaugural year by IWC co-chairs – including world-famous wine writer Oz Clarke. Many experienced and influential Chinese judges will also take part to ensure the results are aimed at Chinese consumers. This is because one of the main aims of IWCC is to offer guidance for Chinese consumers – to highlight the best quality wines available to them in their stores, or online.
Yang LU MS
Yang is currently the Corporate/Group Director of Wine for Shangri-La Hotels and Resorts, overseeing the wine program and sommelier team of the entire group. Previously he spent 3 years as sommelier for the Peninsula Shanghai, where he single-handedly raised the status of local sommeliers.
Media and News
A simple way to boost wine sales
A study conducted by the International Wine Challenge (IWC) has revealed that wines bearing the foil stickers for their gold, silver, bronze or commended medals can sell up to seven times as many bottles as the same wine with no sticker.Read More
‘Respect in the vineyard, courage in the winery’
Why a renowned Italian wine producer is going back to basics for his new project in Sicily ‘Respect in the vineyard, courage in the winery.’ That’s the motto driving Italian wine producer Stefano Girelli’s new project in Sicily.Read More
Rosa’s top 10 tips for vineyard managers EN
Renowned vineyard manager Rosa Kruger was praised for treating “each vineyard as a family and each vine as a member of it” when she collected the 2018 IWC Personality of the Year award.Read More
What this ice-cream parlour tells us about international tastes
Is this why your sales and marketing strategies work in some countries and not others?Read More
Why I taste red before white
At a recent tasting, we spotted IWC co-chair and co-founder Charles Metcalfe going round the opposite way to most people. Why? Are the rest of us tasting in the wrong order?Read More
‘And breathe’: An unusual way to improve your cellar door experience
Breathing exercises in the vineyard prior to tastings can boost business, according to one Alsace producer An Alsace winery is offering qigong classes in its vineyard before tastings.Read More