Why enter the IWC China?
The IWC China is a new international wine competition specifically designed for China.
The competition will judge Chinese wines as well as wines imported into China for the Chinese market.
The IWC China (IWCC) will employ the same rigorous judging criteria as the IWC in London, which is accepted as the world’s finest and most meticulously judged wine competition. Every wine is tasted blind and judged on its faithfulness to style, region and vintage. The best wines are awarded medals (Gold, Silver, Bronze or Commended). Substandard wines are given ‘Out’. The Gold winners go through to a final taste-off to decide the Trophy winners.
Throughout the process, each medal-winning wine is tasted on three separate occasions by at least 12 different judges. This ensures consistency in the results, and impartiality.
A significant PR campaign will ensure these results will be seen throughout the country. There will also be WeChat campaigns and IWCC medal awareness in mainstream retailers.
Specific medals will be issued so that Chinese consumers can buy IWCC medalled wines, confidant that these wines have been through a rigorous and fair judging system.
The IWC China Medals
Winning a medal at the IWC China is the ultimate third party endorsement of your brand. While a Gold medal is the goal of many producers who enter the competition, Silver and Bronze medals are also recognised as a significant achievement and can help to boost a brand’s image and sales.
Introducing the Co-Chairs
The IWC China Co-Chairmen will be Yang LU MS, Kenichi Ohashi MW from Japan and Iain Riggs from Australia. They will be supported in the inaugural year by IWC co-chairs – including world-famous wine writer Oz Clarke. Many experienced and influential Chinese judges will also take part to ensure the results are aimed at Chinese consumers. This is because one of the main aims of IWCC is to offer guidance for Chinese consumers – to highlight the best quality wines available to them in their stores, or online.
Yang LU MS
Yang is currently the Corporate/Group Director of Wine for Shangri-La Hotels and Resorts, overseeing the wine program and sommelier team of the entire group. Previously he spent 3 years as sommelier for the Peninsula Shanghai, where he single-handedly raised the status of local sommeliers.
Media and News
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