Media and News

A simple way to boost wine sales

A simple way to boost wine sales

A study conducted by the International Wine Challenge (IWC) has revealed that wines bearing the foil stickers for their gold, silver, bronze or commended medals can sell up to seven times as many bottles as the same wine with no sticker.

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Respect in the vineyard, courage in the winery

‘Respect in the vineyard, courage in the winery’

Why a renowned Italian wine producer is going back to basics for his new project in Sicily ‘Respect in the vineyard, courage in the winery.’ That’s the motto driving Italian wine producer Stefano Girelli’s new project in Sicily.

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Rosa Kruger

Rosa’s top 10 tips for vineyard managers EN

Renowned vineyard manager Rosa Kruger was praised for treating “each vineyard as a family and each vine as a member of it” when she collected the 2018 IWC Personality of the Year award. 

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What this ice-cream parlour tells us about international tastes

What this ice-cream parlour tells us about international tastes

Is this why your sales and marketing strategies work in some countries and not others?

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Why I taste red before white

Why I taste red before white

At a recent tasting, we spotted IWC co-chair and co-founder Charles Metcalfe going round the opposite way to most people. Why? Are the rest of us tasting in the wrong order?

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Breathe

‘And breathe’: An unusual way to improve your cellar door experience

Breathing exercises in the vineyard prior to tastings can boost business, according to one Alsace producer An Alsace winery is offering qigong classes in its vineyard before tastings. 

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Meticulous in the vineyard and winery

Meticulous in the vineyard and winery

Interview with the IWC Red Winemaker of the Year, Hervé Joyaux Fabre, who makes Malbecs in Argentina and France

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The secret to making a top-tasting, great-value red

The secret to making a top-tasting, great-value red

The winemaker behind an IWC Gold medal winning red wine that retails for under $14 per bottle reveals his recipe for success

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The power of pomace

The power of pomace

On your marc... get set to make money from your winery waste

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